Monthly Archives: July 2017

A Crisis in the USA Brand?

Q: My global clients won’t openly discuss the US political situation and I don’t either.  However, US politics are the elephant in the room.  Our brand strength rests on “truth, beauty and the American way” and now it seems much … Continue reading

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 What makes you unique?

Arthur and Gwen are both viewed as smart and hard working. However, hard work is not enough to get to the next level. In fact, “He’s a hard  worker” becomes a catch-all phrase that can obscure the unique skill, talent,  … Continue reading

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Laid off or getting fired?

Q:  My boss wants to see me in her office at the end of this week and I am thinking the worse:  laid off or fired! A:  There is a big difference between being laid off and being fired.  There … Continue reading

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Let us celebrate “We the People”

Today it is important to remember that “WE” are the people– a fact easily obscured  by I, me and selfies.  Our values as Americans–liberty, justice, freedom, tolerance and inclusiveness–are expressed and lived as “we the people”. We are not a selfish people; we … Continue reading

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