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Monthly Archives: July 2017
A Crisis in the USA Brand?
Q: My global clients won’t openly discuss the US political situation and I don’t either. However, US politics are the elephant in the room. Our brand strength rests on “truth, beauty and the American way” and now it seems much … Continue reading
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What makes you unique?
Arthur and Gwen are both viewed as smart and hard working. However, hard work is not enough to get to the next level. In fact, “He’s a hard worker” becomes a catch-all phrase that can obscure the unique skill, talent, … Continue reading
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Laid off or getting fired?
Q: My boss wants to see me in her office at the end of this week and I am thinking the worse: laid off or fired! A: There is a big difference between being laid off and being fired. There … Continue reading
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Let us celebrate “We the People”
Today it is important to remember that “WE” are the people– a fact easily obscured by I, me and selfies. Our values as Americans–liberty, justice, freedom, tolerance and inclusiveness–are expressed and lived as “we the people”. We are not a selfish people; we … Continue reading
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